At Leak Foundry, we specialize in the “Mid-Funnel Crisis” that plagues the home services industry. You spend thousands of dollars on marketing to make the phone ring—but what happens to the leads that don’t book? What happens to the estimates that aren’t signed?
We provide the Intelligence to find those gaps and the Action to close them.
The Three Leak Zones We Optimize
We monitor and recover capital in the three areas where your profit is most vulnerable:
- Unsold Estimate Recovery
The biggest “hidden” asset in your business is the quote that was sent but never signed.
- The Intelligence: We analyze every pending estimate to identify why the customer stalled.
- The Action: We launch a multi-touch follow-up sequence to address objections, offer financing options, and drive the customer to a “Yes.”
2. Lead Conversion Optimization
A lead that waits 30 minutes is a lead lost to your competitor.
- The Intelligence: We audit your “Speed-to-Lead” and identifying “leaky” channels where leads are falling through the cracks of a busy office.
- The Action: We intercept unbooked inquiries, develop sequences to engage the homeowner immediately to secure the appointment before they keep scrolling on Google.
3. Membership & Lifecycle Protection
Your recurring revenue is the foundation of your business.
- The Intelligence: We track expiring service agreements and failed payment methods that threaten your long-term stability.
- The Action: We proactively manage your renewal pipeline, ensuring your “moat” around your customer base remains impenetrable.
How Foundry Works?
Step 1: The Forensic Audit
We plug into your FSM (ServiceTitan, Jobber, etc.) to conduct a deep-dive analysis. We find the exact dollar amount sitting in your "Closed-Lost" and "Pending" folders. You get a transparent map of your Found Money.
Step 2: Process Integration
We don't just "call people." We build Standard Operating Procedures (SOPs). We create the scripts, the timing, and the communication logic that turns your office into a high-performance sales environment.
Step 3: Active Recovery
Our team acts as an extension of your office. We handle the heavy lifting assistance of follow-ups, objection handling, and re-engagement. We move the needle on your closing rate so your technicians stay in the field and your revenue stays in the bank.
Why it works?
ROI-First Approach: Our fees are a fraction of the revenue we recover. If we recover one system replacement, the service pays for itself for months.
Data-Driven, Not Guesswork: We use conversation intelligence to know exactly what the customer needs to hear to close the deal.
Built for the Trades: We speak the language of HVAC, Plumbing, and Electrical. We understand your "Shoulder Seasons" and your "Emergency Peaks."